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THE EFFECTIVENESS OF SAME-SEX VERSUS OPPOSITE-SEX ROLE MODELS IN ADVERTISEMENTS TO REDUCE ALCOHOL CONSUMPTION IN TEENAGERS

By: BOCHNER, S.
Material type: materialTypeLabelBookISSN: 0306-4603 (papel); 1873-6327 (online).Subject(s): Acción contra las drogodependencias | Adolescentes | Alcohol | Drogodependencias | Efectos | Medios de comunicación | Publicidad | Acción social | Adicciones | MenoresGenre/Form: Documental In: Addictive Behaviors Vol. 19, no. 1 (1994), p. 69-82
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